Bold

Soft by choice.

PROJECT BRIEF

Development of a product range with a strong personality to differentiate on the market.
Reuse – as much as possible – of already available components; minimum investment profile.

The client had the need to offer a complete range of seating that would distinguish them from the competition, especially in contract bids.

Versions: chair, lounge armchair, stool, and home office.
A wise reuse of an existing range of products and a restyling in the upholstery gave life to the Bold range.

See sample models

Activity Reestyling (differentiation)

Customer N/A

Design by Dario de meo

Year 2019

With Bold, minimal design gives way to more sinuous and enveloping shapes.

S, M, L, XL

Four different sizes, one unique stylistic language: this is Bold, a complete range of curvy seating.

The home office

The Bold range also offers a version particularly suitable for home office use.
This was one of the initial requirements of the customer’s request, as furnishing hotel rooms is part of his core business.

A Bold design

Bold’s design choice moves away from the overused minimal design and towards a more curvy and soft stylistic choice that expresses character and comfort at first glance.